THE THEORY OF CONSUMPTION VALUE TO UNDERSTANDING CUSTOMER PURCHASING INTENTION ON THE GREEN PRODUCT IN MALAYSIA HYPERMARKET. Inspirica, [S. l.], v. 1, n. 1, p. 184–205, 2025. Disponível em: https://fppi.kias.edu.my/journal/index.php/inspirica/article/view/16. Acesso em: 5 mar. 2026.